It’s Not Just About The Rompers with Ashley Freeborn, Founder of Smash+Tess

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I’m a wife, stepmom x3 and mom x 1 who when I couldn’t find the stepmom support I was looking for, decided to create it myself. I love mac + cheese, distressed denim, sauvignon blanc and all things Dateline. 

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Hi, I'm JAMIE

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In this episode of The KICK-ASS Stepmom Podcast, I interview Ashley Freeborn, founder of Smash + Tess about all things motherhood, entrepreneurship and being as disruptive as possible.

We dive into:

  • Anxiety

  • Balance in motherhood and entrepreneurship

  • What the fashion industry has done to women for so many years

  • The importance of mindset

  • Overcoming negative self talk

  • How fear can be the catalyst for growth

  • And much more

MENTIONED RESOURCES

Shop my Favs www.jamiescrimgeour.com/shopmycloset

EPISODE SPONSORS

Thank you to Os & Oakes for sponsoring this episode
Use code JAMIE10 for 10% off at www.osandoakes.com

Thank you to Primally Pure for sponsoring this episode
Use code JAMIE10 for 10% off at www.primallypure.com

FOR MORE FROM ASHLEY

As CEO of Smash+Tess, Ashley oversees everything from designing to financial planning to dreaming up fun and creative marketing campaigns. Under her direction, S+T has grown exponentially in revenue and transnationally in market share and public notoriety. Passionate about creating clothing that celebrates femininity, strength, style, and comfort in women of all shapes and sizes, Ashley is also committed to giving back. S+T has spearheaded several charitable endeavors, raising tens of thousands for dollars for COVID-19 related relief, BC Women’s Hospital, and the Alliance of Moms.

In 2020, Ashley was named one of Canada’s Top 40 Under 40, which recognizes the most outstanding leaders in the country. She also led Smash + Tess through their biggest growth year and landed the #8 spot on The Globe + Mail’s Top Growth Companies in 2020 – being the #1 woman-led company on the list! Ashley is a published author and her children’s book Frankie and the Magical Romper can be purchased at Chapters Indigo. She is also a celebrated presenter, touring North America to speak on topics including building a successful brand, e-commerce and D2C sales, authentic collaborations, and social media strategy.

Shop Smash+Tess

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