the spiel
Jamie Scrimgeour
"When I couldn't find the type of stepmom support I was looking for, I decided to create my own..."
Now, as a top-charting podcast host, digital creator and Life Coach with a Specialization in Stepfamily Dynamics, Jamie has become the internet's go to for stepmom support
Paving the way for stepmoms, Jamie’s loyal community of followers see her as the go-to for parenting, lifestyle and personal growth content.
Jamie’s goal is to inspire women to live their own version of a KICK-ASS life, while bringing them along as she creates her own.
RELEVANT STATS
Followers on Instagram
33 K+
Monthly Page View
55 000+
Primary Audience Age
25-45
Followers on Facebook
33K+
Email List Subscribers
20 000
Email Open Rate
50%
About My Audience
Stepmoms and moms who like real talk and tangible tips. They are style-conscious, brand-aware, looking for strategies to improve
their lives.
- Primarily women ages 25-45
- 69% US, 12% Canada
- enjoy personal, informal content
- respond to original content + A STRAIGHT SHOOTING STYLE
- particularly enjoy my reels and carousel content
- AREN'T JUST HERE FOR THE STEPMOM SUPPORT
ITS NOT JUST ABOUT
STEPMOM STUFF
Personal Development
Personal Growth, Morning + Evening Routines, Must Read Books
Lifestyle + Home Decor
Home Decor, Personal Style + Occasional Travel
Health + Fitness
Sharing my personal journey of feeling and looking my best...
The Podcast
A weekly show tackling all the things stepmoms want to talk about. Real talk about all things motherhood, step-motherhood and living a KICK-ASS Life.
Downloads
1.6 Mil+
5 star reviews
820+
Downloads | 30 days
5-6 K
KIND WORDS
FROM THE
COMMUNITY
"Thank you for everything you do..."
and for being a light and solution-focused resource in a sometimes dark and complicated situation. I’m eternally grateful to have stumbled across your platform in my search for support. The world needs more people like you.
— A Member Of The KICK-ASS Stepmom Community
“Honestly, two words sum up my experience with Jamie and her support... GAME CHANGER.”
We are all still breathing because of the tips and perspective Jamie has given along with the experts she brings in. GAME CHANGER!
— Lyn, Podcast Listener
“Your platform has helped me tremendously.”
I found that other platforms made me sit in a negative space. However, your platform is not about just being a stepmom. It is about women, too. It is about being our best selves, and yes, it is centred around being our best selves in similar family dynamics… but it’s just different than other platforms. Thank you!
— A member of The KICK-ASS Stepmom Communtiy
NOTABLE
GUESTS
GABBY BERNSTEIN
#1 NY Times Bestselling Author
LEANN RIMES
No Intro Needed
KRISTA WILLIAMS
Top-Charting Podcast Host
BIRDS PAPAYA
Content Creator
CAT + NAT
Viral Creators + Podcast Host
TERRI COLE
Bestselling Author
LORI HARDER
Cover Model + Author
NEDRA GLOVER TAWWAB
NY Times Bestselling Author
“
Just finished reviewing performance now that the campaign has run its course. She absolutely killed it! ... Needless to say, we'd love to explore a longer term renewal
NADIA - TEAM LMNT
Past & CuRRENT partners
My loyal, niche community knows that I only work with brands I use and love. If I wouldn't recommend it to my best friends, I can't partner with the brand. Partner or not, if I find a product that will support my clients in living a KICK-ASS Life, it becomes a natural part of my conversation and content.
Lululemon
Cozy Earth
Stratford Tourism
Well.ca
Luyna
Stratford Tourism
Stepmom Magazine
NuCalm
Today's Parent
Os & Oakes
LMNT
Porta
As Seen IN
“
Jamie is killing it for NuCalm. We would love
to explore more and see how we can grow this relationship into something that is long term for NuCalm. The podcast ads and endorsement has been excellent for us
JORDAN - NUCALM
There are a million "influencers". Here's what makes me different:
My niche community is one of the most loyal communities you'll find.
Overly curated isn't relatable, too raw and real isn't aesthetically pleasing. I've found that sweet spot and create content that converts.
I won't partner with a brand I wouldn't recommend to my best friends, and my followers know that. They know that when I partner with a brand, it will help improve their life, no questions asked.
4x 30-60 second podcast ads
All sponsors promoted + linked in show notes
2 x dedicated Instagram Story (1-3 slides) with link
Package 1 - $1000
4x 30-60 second podcast ads
All sponsors promoted + linked in show notes
2 x dedicated Instagram Story (1-3 slides) with link
An email mention to our list of 20K loyal subscribers (with a 40-50% open rate)
Package 2 - $2000
8x 30-60 second podcast ads over a four month period
All sponsors promoted + linked in show notes
2 x dedicated Instagram Story (1-3 slides) with link
1x Instagram Reel/Static Post promoting your product/service with authentic + engaging caption
An email mention to our list of 20K loyal subscribers (with a 40-50% open rate)
Package 3 - $3000
12x 30-60 second podcast ads over a six month period
All sponsors promoted + linked in show notes
3 x dedicated Instagram Story Sequences (1-3 slides) with link
1x Instagram Reel promoting your product/service with authentic + engaging caption
2x email mention to our list of 20K loyal subscribers (with a 40-50% open rate)
Package 4 - $5000
ONE OFFS OR ADD ONS
AL LA CARTE
Static IG Post + Stories - $1250
add 1-3 stories to accompany Static IG Post (Cross Posted to Facebook)
Static IG Post - $1000
Professional, well-lit photos promoting your product/service with an authentic + engaging caption
Instagram Reel + $1000
Dedicated or vlog style Instagram reel authentically showcasing your product/service.
Email Mention - $500
Sent to email list of 20K subscribers with 40-50% open rate.
Blog Post - $3000
All blog posts receive a complimentary Pinterest Pin + Facebook Share
Blog + IG + Stories - $5500
Add IG post and stories to your blog post
FREQUENTLY ASKED QUESTIONS
I only work with brands that I would recommend to my best friend.
Q. Where can I find your rates?
You can find the different packages listed above
Q. What kinds of content do you deliver?
We deliver podcast ad spots with social media endorsements, engaging social media campaigns through posts, stories and reels, sponsored blog posts and videos, giveaways and more! Campaigns with multiple touchpoints always do the best.
Your product or service will be seamlessly integrated into my content in a way that doesn’t feel sponsored at all. All photography and videography is high-end, naturally lit and organically flows with my aesthetic and brand.
Q. What quality of content can we expect?
here's the truth
Absolutely. Let's create a package that works with your budget + campaign goals.
Q. Can I create a custom package?
follow
@jamiescrimgeour
If you're looking for straight shooting, aspirational yet realistic content that starts conversations that need to get started, this is the place for you.
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