the spiel
Jamie Scrimgeour
"When I couldn't find the type of stepmom support I was looking for, I decided to create my own..."
Now, as a popular podcast host, digital creator and Life Coach with a Specialization in Stepfamily Dynamics, Jamie has become the internet's go to for stepmom support
Paving the way for stepmoms, Jamie’s loyal community of followers see her as the go-to for parenting, lifestyle and personal growth content.
Jamie’s goal is to inspire women to live their own version of a KICK-ASS life, while bringing them along as she creates her own.
the podast
Apple Podcasts
Spotify
KICK-ASS Stepmom
Downloads
The KICK-ASS Stepmom podcast was built on real talk and trust. Over the years, I’ve created a space where stepmoms feel seen, supported and understood —
that connection runs deep.
RELEVANT STATS
Followers on Instagram
37 K+
Downloads
1.8+ Mil
Downloads | 30 days
3-5K
Followers on Facebook
41K+
Email List Subscribers
20 000
Email Open Rate
50%
ITS NOT JUST ABOUT
STEPMOM STUFF
Personal Development
Personal Growth, Morning + Evening Routines, Must Read Books
Lifestyle + Home Decor
Home Decor, Personal Style + Occasional Travel
Health + Fitness
Sharing my personal journey of feeling and looking my best...
About My Audience
Stepmoms and moms who like real talk and tangible tips. They are style-conscious, brand-aware, looking for strategies to improve
their lives.
- Primarily women ages 25-45
- 69% US, 12% Canada
- enjoy ASPIRATIONAL YET RELATABLE CONTENT
- LOVE JAMIE'S STRAIGHT SHOOTING STYLE
- AREN'T JUST HERE FOR THE STEPMOM SUPPORT
NOTABLE
GUESTS
GABBY BERNSTEIN
#1 NY Times Bestselling Author
LEANN RIMES
No Intro Needed
KRISTA WILLIAMS
Top-Charting Podcast Host
BIRDS PAPAYA
Content Creator
CAT + NAT
Viral Creators + Podcast Host
TERRI COLE
Bestselling Author
LORI HARDER
Cover Model + Author
NEDRA GLOVER TAWWAB
NY Times Bestselling Author
KIND WORDS
FROM THE
COMMUNITY
"Thank you for everything you do..."
and for being a light and solution-focused resource in a sometimes dark and complicated situation. I’m eternally grateful to have stumbled across your platform in my search for support. The world needs more people like you.
— A Member Of The KICK-ASS Stepmom Community
“Honestly, two words sum up my experience with Jamie and her support... GAME CHANGER.”
We are all still breathing because of the tips and perspective Jamie has given along with the experts she brings in. GAME CHANGER!
— Lyn, Podcast Listener
“Your platform has helped me tremendously.”
I found that other platforms made me sit in a negative space. However, your platform is not about just being a stepmom. It is about women, too. It is about being our best selves, and yes, it is centred around being our best selves in similar family dynamics… but it’s just different than other platforms. Thank you!
— A member of The KICK-ASS Stepmom Communtiy
“
Just finished reviewing performance now that the campaign has run its course. She absolutely killed it! ... Needless to say, we'd love to explore a longer term renewal
NADIA - TEAM LMNT
Past & CuRRENT partners
My loyal, niche community knows that I only work with brands I use and love. If I wouldn't recommend it to my best friends, I can't partner with the brand. Partner or not, if I find a product that will support my clients in living a KICK-ASS Life, it becomes a natural part of my conversation and content.
Lululemon
Cozy Earth
Stratford Tourism
Well.ca
Luyna
Ritual
Stepmom Magazine
NuCalm
Today's Parent
Os & Oakes
LMNT
Porta
39
200
23
14
Drink LMNT
Sharing the real story behind one of my biggest mindset shifts as a stepmom — and how getting back to taking care of myself (with LMNT in hand) became part of that journey. It’s honest, emotional, and a perfect example of how I weave brand partnerships into real-life storytelling that builds trust and connection.
View
20k+
likes
200
Interactions
240
“
Jamie is killing it for NuCalm. We would love
to explore more and see how we can grow this relationship into something that is long term for NuCalm. The podcast ads and endorsement has been excellent for us
JORDAN - NUCALM
There are a million pods. Here's what makes me different:
My niche community is one of the most loyal communities you'll find.
I don’t just drop an ad and move on. My campaigns create multiple touchpoints across podcast, social, and email — so your brand becomes part of the ongoing conversation, not background noise.
I don’t say yes to every brand. I only partner with companies I’d personally recommend to my closest friends — the ones I know will genuinely help my audience live better.
FREQUENTLY ASKED QUESTIONS
I only work with brands that I would recommend to my best friends. If it helps women live a KICK-ASS Life, let's chat!
Q. Where can I find your pricing?
You can find my packages here.
Q. What kinds of content do you deliver?
In addition to podcast ad spots, I offer email mentions, story posts, reels and other sponsored content. Your product or service will be seamlessly integrated into my content in a way that doesn’t feel sponsored at all, because it's so good I'd be telling my friends about it anyways. All photography and videography is high-end, naturally lit and organically flows with my aesthetic and brand.
This is an option. Let's chat.
Q. Can we white label for ads?
I believe in the power of multiple touchpoints in a campaign. What's that stat? People need to see things 7 times before they buy?
Q. Do you do one off posts?
follow @jamiescrimgeour
If you're into motivational quotes, random thoughts, and an almost 40-year-old mom healing, simplifying and elevating... come hang out.
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